I’m a senior graphic designer with more than 20 years of experience keeping complex work consistent, whether the complexity comes from the sheer size of a project or from the number of pieces. Since 2015 I’ve designed for AdventHealth, one of the nation’s largest nonprofit health systems, including a branded publication template localized for 48 hospitals, the CEO’s strategic plan, and campaigns carried across print and digital, from pop-up banners and trailer wraps to web ads and digital screens. My strength is disciplined brand stewardship and precise execution, so every deliverable looks like it belongs.

A visual communicator, not a decorator—design that works, on brand, on time.

Portfolio

AdventHealth Community Health Needs Assessment report covers — AdventHealth Community Health Needs Assessments

Contagious Churches & Leaders event brochure — Kentucky Baptist Convention Event Campaigns

Courses for All Team Members page from the Leadership Skills Workshops course catalog — AdventHealth Leadership Institute Course Catalog

Vital Conversations participation guide spread — AdventHealth Leadership Institute Course Guides

West Lakes Early Learning Center Logo

Florida 511 airport diorama with a Call 511 road sign — Florida 511 Public Education Campaign

AdventHealth Leadership Institute Course Guides

The AdventHealth Leadership Institute offers leadership workshops for team members across AdventHealth, supported by printed guides that participants work through during and after class. The Institute’s branding was well established, but its guides needed layouts that were more engaging to use and more consistent from course to course.

I developed layouts built on the existing brand: bold angled color bands and photography for section openers, clear heading and text styles, and interactive pages such as step-by-step worksheets with space for participants’ own notes. Applied across participant guides, a coaching guide and key takeaway pieces, the layouts give each course its own look within one family, so the materials read as a single, cohesive program.

client

AdventHealth Leadership Institute

agency

AdventHealth In-House Creative Agency

deliverables

Coaching Skills for Nurse Leaders Participant Guide
Leading for the First Time Participant Guide
Leading for the First Time Key Takeaways
Transformational Leadership Coaching Guide

Back to portfolio

Stack of three AdventHealth Leadership Institute participant guide covers

Leading for the First Time Key Takeaways cover and spread — Leading for the First Time Key Takeaways

Coaching Skills for Nurse Leaders cover and spread — Coaching Skills for Nurse Leaders Participant Guide

Leading for the First Time Participant Guide cover and spread — Leading for the First Time Participant Guide

AdventHealth Community Health Needs Assessments

As a nonprofit health system, AdventHealth publishes a Community Health Needs Assessment for every hospital every three years. For the 2025 cycle, I transformed the generic corporate brand template into a dedicated 24-page report format, then built out editions for all 48 hospitals across nine states, each localized with its own demographics, designed charts and tables, and findings from that hospital’s research. Four Chicago-area hospitals operated with UChicago Medicine needed co-branded editions, so I adapted the template to carry both institutions’ brand standards. The project ran just over a year, from template development through final production.

When each hospital then had to publish a community health plan, AdventHealth asked me to translate the design into a booklet-style PowerPoint template that staff with no design background could use, including a separately branded edition for its Texas hospitals under the Texas Health identity.

client

AdventHealth

agency

AdventHealth In-House Creative Agency

deliverables

Community Health Needs Assessment (CHNA) Template
48 hospital-specific editions, each with its own demographics, data and findings
4 co-branded UChicago Medicine AdventHealth editions among the 48
Community Health Plan PowerPoint Template, including a Texas Health edition

Back to portfolio

AdventHealth 2025 Community Health Needs Assessment covers for multiple hospitals

Interior spreads from Community Health Needs Assessment reports

UChicago Medicine AdventHealth Bolingbrook Community Health Needs Assessment cover and spreads — UChicago Medicine AdventHealth Co-Branded CHNA

Kentucky Baptist Convention Event Campaigns

During 12 years as the Kentucky Baptist Convention’s go-to event designer, I created promotional campaigns for its statewide events, including these three church development events from 2008 to 2010. Comeback Churches and Essential Church were seminars led by the authors of those books, so I built each campaign to extend the book’s existing cover design, treating it as an established brand.

Contagious Churches & Leaders arrived with nothing but a title. I developed the look from scratch, using a row of matches catching fire to show “contagious” as something that spreads and ignites rather than something to avoid. I then carried each look across the event’s brochure mailer, newspaper ad and web banners, and for Contagious Churches & Leaders, the event program.

client

Kentucky Baptist Convention

studio

Cameo Ray Design

deliverables

Comeback Churches Seminar brochure mailer, newspaper ad and web banners
Contagious Churches & Leaders Conference brochure mailer, event program, newspaper ad and web banners
Essential Church Seminar brochure mailer, newspaper ad and web banners

Back to portfolio

Comeback Churches Seminar brochure mailer, open and folded — Comeback Churches Seminar

Contagious Churches & Leaders conference brochure mailer, open and folded — Contagious Churches & Leaders Conference

Essential Church Seminar brochure mailer, open and folded — Essential Church Seminar

Leadership Skills Workshops Course Catalog

Course catalog front cover and Leadership Institute introduction spread

Courses for All Team Members section opener and Creating Connections Through Conversations course page

Trust & Inspire course page and Courses for Leaders, Managers and Above section opener

Change and Communispond Executive Presentation Skills course pages

Final course page, Leadership Institute Resources page and back cover

West Lakes Early Learning Center Logo

In 2020, AdventHealth for Children opened the West Lakes Early Learning Center in Orlando’s historic West Lakes neighborhood, a collaboration with Lift Orlando and Primrose Schools funded by the Bainum Family Foundation. The center pairs early learning for children from six weeks to five years old with whole-person health services, family support and early-literacy outreach.

AdventHealth’s creative director asked me and two staff senior designers to develop logo concepts, with direction to consider a tree, leaves or a bird and to speak to learning. My concept was a young bird settled in a nest formed by an open book: the fledgling reflects the age of the children, and the book-as-nest captures the center’s focus on learning. The strongest concepts from all three of us went to the client, and they chose mine.

Because AdventHealth operates the center and was a major supporter, I built the mark from AdventHealth’s primary colors and created co-branded lockups pairing it with the AdventHealth for Children logo.

client

West Lakes Early Learning Center

agency

AdventHealth In-House Creative Agency

deliverables

Primary full-color logo
One-color versions
AdventHealth for Children co-branded lockups, with and without tagline

Back to portfolio

Primary logo

Logo standee at a community volunteer event

Co-branded lockup with tagline

One-color blue and white versions

Early-literacy reading event at the center

Florida 511 Public Education Campaign

Florida 511 is the Florida Department of Transportation’s free traffic information line. Before real-time traffic lived on every smartphone, drivers could call 511 to check conditions on their commute or route before leaving, and the campaign’s message was simple: Know Before You Go.

At Global-5, I worked with the creative director to take the existing 511 look and build it into a full campaign system, adapting it to every placement from billboards and backlit airport, bus shelter and mall kiosk displays to print ads, rack cards and fuel pump stickers, in English and Spanish.

As public service announcements, the outdoor and backlit pieces ran on donated space: FDOT paid only for production and installation, while media companies including Lamar, Clear Channel Outdoor and JCDecaux provided the placements. Once they saw the work on their own displays, they offered even more free placements. Our PSAs were more polished than those they typically received from government agencies, and good-looking displays helped them sell future space.

client

Florida Department of Transportation

agency

Global-5 Communications

deliverables

Vinyl and digital billboards
Print ads: full, half and quarter page
Backlit airport displays
Backlit bus shelter displays
Backlit mall directory kiosk displays
Bus placards, localized for partner transit agencies
Rack cards
Banner stands
Fuel pump stickers

Most pieces were produced in both English and bilingual English/Spanish versions.

Back to portfolio

Florida 511 backlit airport displays in four formats — Backlit airport displays in four formats

Bilingual Florida 511 backlit bus shelter display — Backlit bus shelter display

Florida 511 backlit mall directory kiosk display in a JCDecaux kiosk — Backlit mall directory kiosk, installed on donated JCDecaux space

Florida 511 bus placard co-branded for StarMetro in Tallahassee — Bus placard, localized for StarMetro

Florida 511 sticker on a gas station fuel pump — Fuel pump sticker in place

Close-up of the Florida 511 fuel pump sticker beside the nozzle — Fuel pump sticker, close-up

About Me

I’m Cameo Ray Eelman, a senior graphic designer in the Orlando area. My first layouts were high school yearbook pages, drawn out by hand on paper until my junior year, when our staff made the move to computers. I’ve been adapting to new tools ever since. I’m now exploring how AI tools can support the design process, making it more efficient, while keeping the judgment and craft in human hands.

I began freelancing during my senior year of college and have designed professionally since graduating in 2003, first on staff at Vision Marketing, Liberty University Online and Global-5 Communications. For more than a decade I’ve freelanced through Cameo Ray Design, working as a senior designer within AdventHealth’s in-house creative agency.

I’m drawn to design that has a job to do: clearly communicating what it needs to say, carrying a brand or look consistently across dozens of pieces, or holding a complex project together through round after round of revisions. I don’t need every project to be a blank canvas. I’m the designer who makes sure the tenth version is as right as the first.

How I Work

creativity

Creativity is essential to being a good designer, but it isn’t only about inventing something new. When a project resembles dozens I’ve done before, a key creative skill is knowing where to hold the line for consistency and where a fresh visual solution will serve the message better.

hard work

A strong work ethic is at the core of who I am, and I bring my full focus to every project. It shows up as efficiency and as meticulous production: clean, well-built files, consistent styles, and every change tracked and applied accurately, round after round.

communication

Good design communicates well, and that starts with good conversations. I build strong working relationships with clients, executives, creative directors, fellow designers and vendors, ask clarifying questions early, and take direction without ego. Keeping everyone informed along the way means fewer surprises and a smoother path to the finished piece.

problem solving

Design is finding the right visual solution to a communication challenge. Like assembling a jigsaw puzzle, that means keeping my eye on every detail without losing sight of the bigger picture. Every piece fits into something larger, whether it’s a brand, a campaign or a reader’s path through a document, and I make sure each detail serves the whole.

Experience at a Glance

Cameo Ray Design — freelance senior graphic designer since 2002
AdventHealth — 300+ projects since 2015 across multiple regional divisions and, in recent years, its corporate division
Kentucky Baptist Convention — statewide event campaigns, 2007–2019
Earlier roles — Senior Graphic Designer, Global-5 Communications; Supervisor of Media Design, Liberty University Online; Vision Marketing
Tools — Adobe InDesign, Illustrator and Photoshop; Microsoft PowerPoint, Word and Excel
Education — B.S. in Communication, Graphic Design concentration, Liberty University, summa cum laude

I’m happy to share my full resume on request. Get in touch

Contact

I’m currently open to full-time senior graphic designer roles, remote or in the Orlando area, and I also welcome freelance projects. If you’d like to talk about a position or a project, or would like a copy of my full resume, send me a note and I’ll get back to you.

You can also find me on LinkedIn.